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Who We Are

Where Quality Meets Community — PR Group

PR Group oversees a diverse portfolio of businesses, including supermarkets, restaurants, and minimarts. Our group is dedicated to providing high-quality products and memorable dining experiences that cater to both residents and tourists in Dubai.

Who We Are

Where Quality Meets Community — PR Group

PR Group oversees a diverse portfolio of businesses, including supermarkets, restaurants, and minimarts. Our group is dedicated to providing high-quality products and memorable dining experiences that cater to both residents and tourists in Dubai.

Our Mission

To be a leading retail and hospitality group that brings quality, value, and convenience to communities and visitors across the UAE.

Our Vision

To deliver exceptional customer experiences through innovation, integrity, and a passion for service - enriching the everyday lives of residents and tourists.
What We Do

Our Businesses

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Outlets
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Peoples
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Years

Our Story

The journey began in 1980 when Mr. Usman Parayaratt and his brothers started the business by opening their first restaurant in Umm Al Quwain, Arafath Restaurant and Ashraf Store. Their commitment to quality and hospitality laid the foundation for what would become PR Group.

In 2011, Mr. Muhasin Parayaratt, son of Usman Parayaratt, moved to Dubai and expanded the business, introducing new ventures such as supermarkets and restaurants across the UAE. Today, PR Group’s flagship brands—Fresh Basket, Green Basket, and Picnic Restaurant—serve a wide range of customers, blending tradition with modern excellence.

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